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The ObservatorySwiss watches

Disclosure

The short version: No affiliate links. We earn nothing. We only recommend what we'd buy, and we'd rather you buy used.

Links

Every “View on eBay” button, listing card and eBay search link goes straight to the listing or search, with no affiliate or tracking code. The straps-and-tools link on each watch page is a plain, untracked Amazon search. No seller, maker, watch shop or marketplace pays us for placement. If that changes, say we join an affiliate program, we’ll update this page and label the links before they go live.

Outbound links open in a new tab and carry rel="nofollow noopener". That tells search engines we aren’t vouching for any one listing, and stops the new tab from controlling this one.

Picks and listings

Where a watch page has a “Which one to buy” section and a “For sale on eBay” grid, both come from a dated review of that watch’s eBay listings. We pick on delivered price against the typical asking range, on condition and originality as described and photographed, and on seller feedback. Overpriced listings and sellers we’d double-check get a warning tag. Sellers can’t pay to be picked. Each snapshot is dated, and some listings will have ended by the time you see them. The methodology explains how picks are made. Watches we haven’t checked yet link to a plain eBay search instead.

AI-made watch photos

Where we have one, the big photo on a watch page is made by an AI image model from real seller photos of that reference, and it’s labeled that way. It isn’t a photo of any listing, and the watch you buy will look different. Judge condition and originality from the seller’s own photos. The methodology has the details.

Selling to us

This site is part of allbutnew. The “Get an offer” links go to allbutnew’s shared offer form. Send us details of a vintage Swiss watch and our watch expert replies by email with an offer or a straight no. You’re free to sell it anywhere else until you accept.

What we don’t do

  • We don’t accept payment from sellers, makers or watch shops to feature specific watches or listings.
  • We don’t show ads of any kind, including banners, display networks and pop-ups.
  • We don’t sell or share data, and this site runs no analytics or tracking cookies.
  • We aren’t affiliated with, endorsed by or sponsored by Omega, Longines, IWC, Tissot, Movado, Zenith or any other watchmaker. Product names, model references and trademarks belong to their owners and are used here for identification only.

Purchases and disputes

When you buy from a listing, the sale happens on eBay (or Amazon) between you and the seller, and we aren’t part of it. Returns, refunds and not-as-described claims go through the platform’s buyer protection.

Last updated

October 5, 2026. We removed affiliate links, and links now go straight to eBay and Amazon.