Longines · ref Flagship · 1957–1960s
Longines launched the Flagship in 1957 as a dress line, and its emblem is a sailing ship on a gold medallion set into the caseback, a literal flagship. The modern Flagship Heritage still carries a caravel on the back, so the medallion is the first thing to look for on a vintage one. The originals are slim, classic dress watches, often 35mm in steel with straight lugs and an 18mm strap, a silver dial and applied markers, with or without a date. Dealers like Analog/Shift point to the Flagship as one of the best ways into vintage collecting, and it's easy to see why. You get a Longines movement from the brand's strongest years in a case that still looks right on a modern wrist. Most are automatics, but some run the hand-wound 30LS, so check the movement photo. If you want proof of how a watch left the factory, Longines' heritage department can check the serial number against its archive.
The caliber
Most Flagships you'll find are automatics, but Longines also fitted its hand-wound 30LS to some, and both turn up under the same name. The 30L family was Longines' own and widely used at the time, so a hand-wound Flagship is a different watch, not a lesser one. The movement photo tells you which you're getting.
Dials are often refinished and gold cases get worn or polished thin. Medallions can be damaged or missing, and some watches sold as Flagships have had their backs or movements swapped.
Buying guide
We'd buy the 1974 Flagship automatic titled serviced at $945 delivered from the US, in the lower half of the band. There are about 57 for sale and most ask $500–1,825 delivered, with steel and gold-filled watches at the low end, 9ct gold around $1,550–1,615 and solid 14k or 18k gold from $2,500 up. Ask for a caseback photo of the ship medallion and a movement photo, which tells you whether it's an automatic or the hand-wound 30LS, and look for crisp, evenly aged dial printing, since refinished dials are common. Check the seller's feedback and return policy on the item page, since eBay's watch search doesn't show them.
$205.30est. delivered
The lowest ask on a Flagship titled working, $205 delivered from Japan, a hand-wound watch far under the $500 bottom of the band. It's listed as unisex, so check the case size, and look closely at the medallion and dial in the photos.
Longines Flagship 16294860 Silver Dial Manual Unisex Watch Used Working #16
$945.00est. delivered
Titled 1974, automatic and serviced, ref. 8473-7, at $945 delivered from the US, in the lower half of the band. Ask who did the service and for a caseback photo showing the ship medallion.
1974 Longines Flagship Automatic Watch! Serviced! Ref. 8473-7 Vintage Classic!
$840.00est. delivered
A 1960 automatic, ref. 1304-1, titled serviced and listed as seller refurbished, at $840 delivered from Ukraine. Ask what the service covered and allow extra time for shipping.
Vintage 1960 Longines Flagship Automatic 380 SERVICED Ref 1304-1 Watch
$1,615.00est. delivered
A solid 9ct gold ref. 3403, the reference this page is named for, titled 1960–61, at $1,615 delivered from the UK, inside the band. Ask for the movement serial so you can check it against Longines' archive.
Vintage 9ct Gold Longines Flagship Automatic Watch 3403 1960-61
Delivered prices include shipping as eBay quoted it to a US address on Oct 6, 2026. Many sellers charge by distance, so your total may differ. eBay shows yours before you pay.
Snapshot
Checked . Some may have sold.
Delivered prices include shipping as eBay quoted it to a US address on Oct 6, 2026. Many sellers charge by distance, so your total may differ. eBay shows yours before you pay.
Used$205.30est. delivered
$165.30 + $40.00 shipping
Buy It Now$165.30
This seller takes offers, and many sellers accept less than the asking price.
Fine if you might miss it? Send an offer first. Someone else can still buy it while you wait for a reply.
Want it for sure? Use Buy It Now.
Good buy
Hand-wound, titled working, listed as unisex. Ships from Japan.
Seller: Seller on eBay
Check feedback on the listing
Serviced$945.00est. delivered
$925.00 + $20.00 shipping
Buy It Now$925.00
This seller takes offers, and many sellers accept less than the asking price.
Fine if you might miss it? Send an offer first. Someone else can still buy it while you wait for a reply.
Want it for sure? Use Buy It Now.
Good buy
Titled 1974 and serviced, ref. 8473-7.
Seller: Seller on eBay
Check feedback on the listing
Serviced$840.00est. delivered
$800.00 + $40.00 shipping
Buy It Now$800.00
This seller takes offers, and many sellers accept less than the asking price.
Fine if you might miss it? Send an offer first. Someone else can still buy it while you wait for a reply.
Want it for sure? Use Buy It Now.
Good buy
1960 automatic, titled serviced, listed as refurbished. Ships from Ukraine.
Seller: Seller on eBay
Check feedback on the listing
Used$1,615.00est. delivered
$1,522.72 + $92.28 shipping
Buy It Now$1,522.72
Good buy
Solid 9ct gold ref. 3403, titled 1960–61. Ships from the UK.
Seller: Seller on eBay
Check feedback on the listing
Used$509.98est. delivered
$499.99 + $9.99 shipping
Buy It Now$499.99
This seller takes offers, and many sellers accept less than the asking price.
Fine if you might miss it? Send an offer first. Someone else can still buy it while you wait for a reply.
Want it for sure? Use Buy It Now.
Our take
Hand-wound, 10k gold-filled, with a date.
Seller: Seller on eBay
Check feedback on the listing
New old stock$619.91est. delivered
$569.91 + $50.00 shipping
Buy It Now$569.91
This seller takes offers, and many sellers accept less than the asking price.
Fine if you might miss it? Send an offer first. Someone else can still buy it while you wait for a reply.
Want it for sure? Use Buy It Now.
Our take
Automatic, titled new old stock. Ships from Japan.
Seller: Seller on eBay
Check feedback on the listing
Used$750.00delivered
$750.00 · free shipping
Buy It Now$750.00
Our take
10k gold-filled with a diamond dial and the cal. 285.
Seller: Seller on eBay
Check feedback on the listing
Used$7,999.00delivered
$7,999.00 · free shipping
Buy It Now$7,999.00
This seller takes offers, and many sellers accept less than the asking price.
Fine if you might miss it? Send an offer first. Someone else can still buy it while you wait for a reply.
Want it for sure? Use Buy It Now.
Priced high
18k gold, about $6,200 over the band. Other solid gold ones ask $2,500–3,500.
Seller: Seller on eBay
Check feedback on the listing
Prices change daily. The live eBay search shows everything listed now, including anything new since Oct 6, 2026.
See every listing on eBay ↗eBay searchA fresh strap, a set of spring bars and a spring-bar tool are the cheap part of making an old Longines Flagship wearable again. This searches Amazon for the usual kit.
Search straps & tools ↗Amazon search
Longines · Conquest
Dressref 90xx series
$675–$3,000 typical ask
Longines · Admiral
Dressref Admiral 5 Star
$500–$1,000 typical ask
Longines · Ultra-Chron
Dressref Ultra-Chron
$675–$1,625 typical ask
Omega · Seamaster De Ville
Dressref 166.020
$1,025–$2,500 typical ask