Brand
Achille Ditesheim founded the company in La Chaux-de-Fonds in 1881, and the name Movado, Esperanto for always in motion, came in 1905. Long before the single-dot Museum watch that Nathan George Horwitt designed in 1947, Movado was a serious watchmaker. Its 90M and 95M chronographs, built around a module designed by Frédéric Piguet, ran from 1938 to 1969, and its first calendar watches and automatics arrived in the 1940s. In the late 1960s Movado teamed up with Zenith and sold the El Primero as the Datron HS 360. The sweet spot for a used buyer is the mid-century work, M95 chronographs, triple calendars and time-only Tempomatics and Kingmatics, which dealers rate among the best value in vintage. The brand has belonged to the American company now called Movado Group since 1983.
5 references we cover.

Movado · Datron
Chronographref Datron HS 360
$5,100–$6,925 typical ask
15 on eBay

Movado · M95 chronograph
Chronographref M95
$6,475–$9,425 typical ask
4 on eBay

Movado · Kingmatic
Dressref Kingmatic Sub Sea
$470–$2,425 typical ask
83 on eBay

Movado · Triple calendar
Dressref Calendograph, cal. 470/475
$1,400–$3,700 typical ask
87 on eBay

Movado · Tempomatic
Dressref Tempomatic
$600–$1,000 typical ask
14 on eBay